Let's start from the beginning, or rather from space!
As you have already seen in the previous blog article, we shot a video poster that is nothing short of stellar!
But have you ever wondered how such a video is made? What kind of work is behind it?
No problem, we'll take care of revealing all the background of a production to you, let's not leave you with this existential doubt!
Let's go deeper by having a chat with our Founder and creator of the Simone Arena project:
Hi Simone, how did the idea for this video come about?
As you know, since the beginning of January in Simpl. we have been experiencing a period of transformation and change, so we needed to tell it and make ourselves known for what we have become.
An impactful, responsive and fascinating video that contained all our values and gave them a shape seemed like the smartest (and funniest) way to do it.
What do we see in the video? Can you explain its meaning to us?
The commercial is a mental journey, the result of many brainstormings done with my team, we started from the idea of exploding colors from a heart (yes, a lot of splatters, fortunately they changed my mind) to arrive at cosmic space, don't ask me how.
The video opens with a child who is awakened by a strange light, who follows it a little scared until he finds its origin: a mysterious space helmet.
From that moment on, from his choice to touch it, the whole concept of the commercial develops. A series of visions begin in which the child sees possible and future projections of himself, represented by our values.
Calm returns, the real world returns, the child is no longer afraid, is proud, fearless and somehow changed. He has become what he dreamed of, he has become our Astroboy.
Let's get into the specifics: the technical details
How have you worked?
We strongly believe in the connections between different realities and, over the years, we have cultivated some really important ones.
We say Simple. we took care of all the production: pre, during and post! From the scouting of the actors to the scenography, from the locations to the styling.
LMC Vision took care of the shooting and photographic direction under the direction of Martina Biagi.
Nothing has been left to chance, even the soundtrack was created ad hoc by Sideshape.
In short, a complete 360° set, we didn't miss anything! Between actors, audio, lighting and shooting technicians, runners, photographers, videographers, makeup artists and us at Simpol we have managed to create a staff of about 40 people present for 3 consecutive days for a total of about 30 hours of shooting!
Let us know what you think!!
