Turin, 31 maggio 2024
GL events Italia, one of the leading global players in the events sector, which manages the Lingotto Fiere exhibition center in Turin and organizes up to seven events per year, has chosen to entrust the development of the digital strategy and content creation for Lingotto Fiere to Simpol. the reactive agency for 2024.
A strategic partnership for the development of events in Turin
GL events Italia - Lingotto Fiere has signed a strategic partnership with Simpol. the reactive agency to reposition the digital identity of the Turin exhibition center and provide detailed coverage of the events produced and hosted in its exhibition spaces.
Simpol. the reactive agency has developed a new social and digital image strategy for Lingotto Fiere, including the production of graphics, photographic and video content, and the management of online advertising campaigns on Meta platforms.
Simpol. the reactive agency, coordinated by the GL events Italia communication team, will manage the Facebook, Instagram, and TikTok pages of Lingotto Fiere throughout 2024. The main goal of the communication strategy is to consolidate and strengthen the brand awareness and reputation of the Turin exhibition center on a national level. This involves posting content that highlights the flexibility and versatility of its spaces, which are capable of hosting all kinds of events, ranging from traditional fairs to large musical and entertainment events, as well as meetings and congresses.
A tailored approach for each event
Each event is an independent brand with its own specific identity, target audience, tone of voice, and communication style. Lingotto Fiere, as a hub that unites and hosts these events, serves as the ultimate platform for each manifestation.
For events directly organized by GL events Italia, Simpol. assists the GL events communication team with the entire digital communication project, from creative conception to strategy, planning, multimedia content production, and social ad campaign management.
The objective?
To develop the online presence of each event, highlighting its specific identity, characteristics, values, and strengths, increasing engagement within various communities, and boosting visitor conversions and attendance.
For hosted events, Simpol. handles the production of photographic content, video content and live content creation during events such as the International Book Fair, Artissima, the Orient Festival, and Abilmente.
"By building a digital community, we can use social media to tell, in a direct and conversational language, what happens before, during, and after an event organized by us, highlighting the expertise of the GL events group. We are working with Simpol to continue keeping the events alive on digital channels even beyond the fair, with in-depth content that can also interest new audiences," commented Enrico Melato, marketing and communication manager of GL events Italia.
Client: GL events Italia – Lingotto Fiere
Agency: Simpol. the reactive agency
