Simpol. the reactive agency closes the first quarter of 2025 with a series of new collaborations that strengthen its reactive, creative and transversal vocation. From fashion to industrial storytelling, via healthcare and sustainable tourism, the Turin-based agency confirms its ability to adapt to different languages and targets, offering tailor-made solutions for each brand.
For Smile dental centres, a company in the dental sector with three locations in Lombardy, Simpol. the reactive agency activated an integrated strategy that includes social media management, content production, the development of the new website and an advertising performance campaign aimed at lead generation.
With the concept "Where a smile is born twice", the agency built an ironic and irreverent communication, made of memes, quizzes, trend videos and interactive rubrics, maintaining a balance between light and professional contents. A fresh and pop language, which aims to make the brand more recognisable, credible and authoritative and to attract new patients with spontaneity.
The collaboration with the iconic sports brand Kappa® continues.
After having handled the shooting of the Kappa® Training campaign for the FW24 collection, for 2025 Simpol. the reactive agency is also taking charge of part of the content creation for the brand's TikTok page.
The contents are designed to combine storytelling and product, with two main strands: on the one hand light, direct and dynamic videos, on the other more structured and narrative content, capable of reinforcing brand perception. Objective: to maximise Kappa® brand awareness and create authentic engagement, in line with the platform's trend capabilities and the brand's visual universe.
After Zoom Torino, from this year Simpol. the reactive agency is working alongside Natura Viva in Bussolengo (VR) - another park owned by Immersive Parks S.r.l. - for social media management and content creation.
The agency devised the strategic concept "Wild wonders, close to you", based on a mix of emotional, informative and interactive content, designed to bring the public closer to the park's mission and encourage active participation. The aim is to position the park as a reference point in biodiversity conservation, environmental education and sustainable tourism.
After years of collaboration on events and video production, in 2025 Merlo has also chosen Simpol. the reactive agency for the complete management of its social channels in four countries - Italy, Spain, France and Poland, in addition to the Merlo Global page - and for light management in the UK, the United States and Australia.
The agency will manage communication on five social platforms in 2025: instagram, facebook, threads, tiktok and youtube. The strategy includes unique and localised content, copy and visuals adapted for each country, and the activation of influencer marketing projects. A natural extension of a consolidated partnership, which is being strengthened and expanded in a logic of integrated and international communication.
‘In each project we put brand identity at the centre, building tailor-made strategies that really speak to people. This first quarter demonstrates how our reactive and tailor-made approach is now more successful than ever,’ says Simone Arena, CEO of Simpol. the reactive agency.
