Some weeks seem more intense than others but they also give a lot, a lot of satisfaction! What better way to greet the first month of summer than with a nice concert? If you then add the conclusion of the first part of Ligier Group's 2023 social campaign, a big project that required a substantial effort in terms of pre-production, everything takes on even more flavor.As mentioned in the previous newsletter, this year we brought our historic customer Ligier among the sponsors of the most anticipated concert of the summer: LOVE MI.
Held on 27 June into Piazza Duomo in Milan, the benefit concert promoted by Fedez hosted a line up of more than 30 artists among the best known on the Italian music scene who have alternated on stage in order to support Fundraising for the Andrea Tudisco association.
A great success both with the public present in Piazza del Duomo, with more than 20,000 thousand passages, what of viewers connected from home on Mediaset Infinity, Italia1 and Radio 105: the live broadcast of the concert on Italia 1 was an incredible success especially in the target of very young people (15 - 24 years old), obtaining the 30.6% share.
The 2023 social campaign, which this year focuses on positioning, awareness and engagement, saw the Ligier brand not only as a partner of the event but also as a means with which to live a fantastic experience: 4 VIP Passes are available for his fans to experience the concert one step away from the best artists on the Italian scene.
Just as Ligier is committed to sustainable mobility through its Myli electric range, Love Mi encourages social awareness and positive change through music and art: this synergy of values is what makes this partnership so true and authentic.
To continue to carry forward the concept “Let's give voice to GenZ”, already undertaken in previous social campaigns and developed in parallel also with the LOVE MI sponsorship, we have designed and produced the first phase of Ligier campaign #LoveMYLIfe with a Youtube video that featured young influencers Nicky Passarella and Martina Socrate.
Between a smile, a note and an interview, the main themes of GenZ were addressed in debates and exchanges of opinions, culminating in the posting of written thoughts on Myli, the brand's electric car, a traveling manifesto of GenZ's thoughts.
The next appointments with the next phases of the campaign will be in September, for the start of school, and at Christmas. A constant element of the campaign will always be the young boys, the undisputed protagonists of all the videos, after all, who better than them can deal with the themes of GenZ?
June was a month full of emotions, beautiful music and satisfaction: one of those waves of joy and freshness that push us to always do our best!
See you very soon with other news.
