Today we want to tell you what was the Ligier Challenge Tour, the new format designed for Ligier Group's annual social campaign.
This year's ingredients? Eight talented kids, four minicars and three beautiful Italian cities!
The faces chosen for the new campaign are the boys of Defhouse, eight young Tiktokers representing Generation Z who live united in the first concept-house made in Europe, a hub for young talents in which to grow, experiment and learn new creative skills.
Every day, between social events, singing, dancing, acting and improvisation lessons, talents generate amazing numbers of likes and views to their content, having followed between 3 and 6 million followers on TikTok.
This year's campaign was structured as a challenge around Italy: between orientation, culture, food and creativity challenges, the Defhouse boys, divided into four teams of two members each, competed on the streets of Rome, Naples and Taormina aboard their Ligiers.
There was no lack of twists and turns and the race became more and more excited as the stages drew to a close. A Ligier JS 60 Sport Ultimate is up for grabs available to talents upon returning to Defhouse to be able to move more easily through Milanese traffic and satisfy their desire for freedom!
The goal this year was to increase Ligier's brand awareness, for this reason the social campaign was launched on Tik Tok and Instagram through real time posts and stories both on the channel of Ligier Microcar Italy What do you say Defhouse and the personal profile of each talent (Alessia Lanza, Simone Berlini, Davide Moccia, Yusuf Panseri, Jasmin Zangarelli, Tommaso Donadoni, Florin Vitan and Marco Bonetti).
The two episodes, on the other hand, were published on youtube but always announced on Instagram through stories.
To recap: 2 videos, 11 days of production, 3 Italian cities, 8 talents and 10 professionals at work... the perfect summary of the Ligier Challenge Tour!
See you soon with other news and projects!
