January has just ended and together with him the last great job done at the agency: the creation of the first seasonal shooting of 2022 for Ligier Group. Our seasonal strategy for creating social content started in 2021 is confirmed again in the new year, expanding its distribution to the entire European basin.

If the actual shooting took four filming days (for both photos and videos), followed by a week of post-production, the pre-production phase required two weeks for processing. This involved handling all requests between France and Italy, planning and defining the shots to be taken, scouting for models and locations, as well as searching for props and outfits.

The representative contents of winter and the first weeks of spring featured the Ligier JS60 Sport Ultimate and JS50 Sport Young, and the Microcar Dué Initial, M.Go X And the brand new model Dué Must.
Each machine was also accompanied by two types of targets of different models:

• The Ligier models from a Adult target And chic and from a Young target and from the urban-trendy style
• Microcar models from a Adult target and citizen and from a Target at a very young age with an adolescent and carefree style

In addition, to start the first job of the year without missing anything, it was purchased the Hydra Alien Tilta system, which allows a lightweight solution for shooting cameracars, improving their stabilization and quality.