Before the holidays, we would like to introduce you to the last big project to which we have dedicated body and soul: a commercial dedicated to tenacity, hard work and success!
For the market launch of Rubyno.Studio, Simpol. agency designs and creates the commercial for the major social platforms.
The innovative software, the result of the intuition and work of the 3V Agency team — a leading company in the digital advertising sector in the music and entertainment segment, represents a real breath of fresh air in the music industry.
The platform designed to help artists, managers and record labels navigate the world of music, brings together a multitude of data hitherto inaccessible on individual streaming platforms: from the comparison between artists to the location of the target, from the always updated top charts to the possibility of self-promotion.
Precisely to represent the uniqueness of this product, the commercial came to life after several months of pre-production, three days of shooting and weeks of editing and post-production.
After a very careful scouting location accompanied by inspections, lighting and shooting tests, the choice of actors and extras covered one of the most difficult key points of the entire project. Starting from the search for the figures of the protagonist played by actors of different ages (who therefore had to look alike in every way even though they were not related), to the search for the most suitable extras for each individual role, nothing was left to chance.
The great study and research of outfits for each actor and the enormous work of scenography and set have also made it possible to give consistency to the entire video, highlighting the main passages and representing the protagonist's climb to success.
Three full days of shooting, six beautiful locations, an average of 40 people a day on set and the entire Simpol staff... here's the backstage of Rubyno.Studio's commercial!
We wish you a good rest and happy holidays!
And if your vacation is already over... well come to us for an aperitif with friends, our door is always open!
