On the occasion of the 33rd edition of the 2021 Turin International Book Fair, Format Housing Projects furnishes the VIP area of the Circle of Readers and Simpol. agency takes care of its communication for the duration of the event.
Every year the entire book supply chain meets at the Turin International Book Fair: publishers, writers, booksellers, librarians, agents, illustrators, translators and many, many readers.
For publishers, the Salone is the most important opportunity to sell and present editorial news.
For all readers, the Salone is a great international festival of culture, with the most important voices of our time.
This year the record turnout reached 150 thousand visitors, a varied community that experienced growth in the very young target audience and that broke every record of attendance compared to previous editions.
From 14 to 18 October 2021, inside the spaces of the Lingotto Fiere in Turin, Format Housing Projects has set up the VIP area of the Circle of Readers, a private and welcoming hub dedicated to publishers, authors and journalists, where they can meet, organize an interview, consult newspapers, enjoy moments of relaxation and taste quality products.
The spaces set up by Format Living Projects at the Turin International Book Fair have been designed with the aim of creating empathy between the protagonists of international culture and furniture, giving importance to feeling and atmosphere, but above all to the complete vision of the environment, giving the right weight to details.
To support furniture, Simpol. agency designs and creates banners explaining the reality of Format Housing Projects, which have become an integral part of the environment and a point of reference with contacts and information for all interested parties.
Many well-known faces have followed one another and stayed in Format environments for a relaxing break dedicated to culture: the Governor of Piedmont Alberto Cirio, the Press Director Massimo Giannini, the Writers Roberto Saviano, Maurizio De Giovanni and Simonetta Agnello Hornby, the Actors Claudio Santamaria, Francesca Barra, Piero Chiambretti, the Singer and Frontman of Negramaro Giuliano Sangiorgi, the Influencer and Youtuber Camihawke (Camila Boniardi) and many, many others!
