The seasonal shootings for Ligier Microcar Italia

For the year 2021, Simpol. agency decides to create a social strategy based on seasonality so as to create social content that is always current and contextualized over time, in line with their publication date and in trend with current trends.

This allowed us to achieve more appealing feeds and greater engagement from followers, who could easily relate to the situations depicted in our posts and stories, experiencing similar scenarios on a daily basis.

The production of social content is divided into photos, videos, boomerangs, stories, reels and TikTok; this is to diversify communication between the adult target (Facebook) and the young one (Instagram/TikTok), and to publish the formats most suitable for each platform.

Recap seasonal shooting

A summary video of the 4 seasonal shootings made for Ligier Group Italia's social channels. Winter, Spring, Summer, Fall, Christmas and New Year all wrapped up in 1 minute!

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