.png)
Turin, 15 May 2024
Twenty-seven active customers, creative content spread across eleven European countries, two million in revenue, 69% growth: These are the 2023 numbers of the Turin creative agency Simpl. the reactive agency.
Born in 2014 from an idea of the founder Simone Arena, the creative project evolved in 2020 with the establishment of a srl: a decade of evolutions that has exponential growth recorded every year, up to a turnover of more than two million euros in 2023. An exceptional result, considering the difficult period in the communication and advertising sector and the two years of pandemic.
“Thanks to the relentless work of strategic planning And say creativity of our team and to implementation of new areas Of business, we have set the sales record in our history,” he says Simone Arena, CEO and founder.
Simpl. the reactive agency has achieved significant successes in various business sectors. In the field Automotive, stands out the project for the launch of Ligier Group's new electric vehicle, a multichannel campaign that included TV commercials, production of photo and video for social networks and press channels, campaign Adv on social media, campaign by Influencer marketing and Brand positioning At the LOVE ME, the benefit concert promoted by Fedez in Piazza Duomo.
In food and beverage sector, Simpl. the reactive agency has collaborated with major brands such as Peroni, Red Bull, Caffè Vergnano and Forst, creating graphic content, displays of stores and stands, photos and videos for social networks, press channels and selected events.
“Since 2023, we have further expanded our customer portfolio with some important new entries - continues Arena: in addition to the above-mentioned Peroni, Red Bull and Vergnano, stand out Zoom, the biopark a stone's throw from Turin, Kappa, Lindt and Lingotto Fiere, the Turin exhibition center is part of the GL events group that we have supported in the online communication project and for the detailed coverage of the events, both those organized directly and those hosted. In the corporate events sector, we have also followed the Dealer Convention than Merlo S.p.A., leading company in the construction of innovative operating machines.”
Simpl. the reactive agency offers a wide range of services divided into four main categories, Branding and Communication, Visual Production, Digital Marketing and Promotion and Events.
Since May it has been online on new website, completely renovated in the graphics and structure and focused on reactive method, a new approach developed by the agency, aimed at maximizing The results through three fundamental phases: conception, production and dissemination. The Reactive method guarantees customers innovative and high-performance strategic solutions, responding promptly to market challenges. Through a continuous circular process, each project sees its realization with the development of the individual phases in a continuous cycle of brainstorming, experimentation and reflection, which constantly feeds the creative process.
Ideation: regardless of the nature of the project, an in-depth initial analysis of the context and trends of the sector is undertaken. The data collected constitute a solid base capable of stimulating the creativity of the team, which, thanks to its skills, generates new ideas and solutions.
Production: the process is developed by the production team that is committed to visually realizing the initial idea. This phase is of crucial importance, as it requires constant collaboration from the entire team to ensure that the final result is aligned, if not higher, with the customer's initial expectations.
Dissemination: through the use of relevant KPIs, the performance of the projects is evaluated and the actions established during the strategic phase are eventually refined.
“With the reactive method, the vision, the mission and the style of corporate communication have evolved to fully reflect the new era. This allows us to Anticipate market changes and offer strategic and innovative solutions to our customers. These ten years represent only the beginning of an extraordinary journey. We are proud of the results achieved and we look to the future with enthusiasm and determination, aiming to become the reference creative agency” concludes Simone Arena.
They talked about us:
