2024 marked a year of extraordinary growth for Simpol. the reactive agency, consolidating its role as a creative and strategic partner for both national and international brands. Responsiveness, creativity, and a comprehensive vision were the pillars of an intense year filled with successful projects and the expansion of the events division.

The “Reactive Method,” implemented in 2024, guarantees clients innovative and high-performing strategic solutions, addressing market challenges. Through a continuous circular process, every project is executed through a dynamic cycle of brainstorming, experimentation, and reflection, constantly fueling the creative process.‍

Ideation: Anticipating Trends, Creating Value
The ideation phase is a strategic moment where Simpol. the reactive agency identifies what matters today and what will set the trends of tomorrow.
For Kappa®, Simpol. the reactive agency created an Out-Of-Home campaign that brought the spirit of training to the streets of Milan, ensuring widespread distribution and maximum visibility.
For the launch of Ligier’s new electric range, the concept of the spot “Feel the possibilities, Shape your reality” was unveiled at the Mondial de l’Auto in Paris, later extending to social media with targeted photo and video content aimed at an audience focused on sustainability.

Production: Turning Vision into Reality
From ideation to production, Simpol. the reactive agency transforms concepts into captivating images, experiences, and stories. For brands like Peroni, Caffè Vergnano, GL Events, and Twinkly, every project came to life with a flexible and innovative approach.
The Virtual Production for Ligier elevated the electric microcar into an icon of modernity, while the motion graphics created for Merlo’s 60th anniversary narrated the company’s history with impactful storytelling. The Espresso Spoon spot for Caffè Vergnano turned the innovative spoon into the star of an emotional and pop narrative, highlighting its design and elevating it into a symbol of excellence for the coffee experience.

Distribution: Connecting Brands and Audiences
Distribution is not just the final phase but a strategic moment to achieve tangible results. Simpol. the reactive agency managed advertising and lead-generation campaigns, optimizing content for specific channels and audiences.
With Zoom Torino, Lingotto Fiere, Promo Arredo Scavolini Sales Network, and Costadoro, the agency crafted social media strategies that ensured engagement and visibility, adapting formats and messages to each target.

Events: A Rapidly Growing Area
2024 saw significant growth in the events division, with projects combining business and immersive experiences. From the Family Day for Merlo, dedicated to employees and their families, to the Merlo EIMA Challenge, which brought the company’s French dealers to the Bologna trade fair and included exclusive visits to Ferrari museums.
The year culminated with the Merlo 60th Anniversary, an international event hosted at the prestigious Palazzina di Caccia di Stupinigi, welcoming the brand’s top global importers.

Looking Ahead to 2025: New Horizons and ESG Initiatives
After a year of evolution and results, Simpol. the reactive agency is ready to embrace 2025 with new projects, unprecedented collaborations, and ESG initiatives that will further enhance the value delivered to its clients. Every project in 2024 was a milestone in a broader journey, positioning the agency as a growing force in the communications and events landscape.
It’s a journey in constant evolution, poised to continue with the same momentum into 2025.

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