Turin, October 2024
Ligier Microcar Italy, the undisputed leader in the field of minicar, He chose Simpl. the reactive agency to drive his communication strategy on TikTok. For over a year, Simpol. has been curating and designing every aspect of Ligier's multimedia content, creating a narrative capable of capturing not only Generation Z, but also older age groups.
Simpol. had to face an ambitious challenge: to create authentic and engaging content that would convey the essence of Ligier and its values of freedom, independence and security, without resorting to viral trends or audio and always keeping the focus on the product.
The concept: from reality to virality: telling about everyday life with Ligier.
Simpol. has transformed this challenge into a creative opportunity, developing a strategy based on Tales of daily life, united by a touch of irony. The Ligier minicars have become the protagonists of short skits, easily recognizable by the public for their authenticity. Family situations like the first day driving, parents' concerns and small road adventures were represented in a light and fun tone, so that people could identify themselves, creating an emotional connection with the brand. The videos have been perfectly adapted to the vertical format of TikTok, with a production that has enhanced spontaneity and improvisation.
The success numbers: Ligier conquers TikTok with millions of interactions
The strategy of Simple. has brought exceptional results. In just one year, Ligier Microcar Italia's TikTok channel surpassed 3 million views, with more than 150,000 likes, 16,000 comments and 15,000 shares, all organically generated.
This success is the result of a winning combination of authentic storytelling and an excellent understanding of the platform's language. I contents They have been monitored and optimized in real time, adapting them based on the feedback received from the online community. Some of TikTok's strengths have also been exploited, such as hashtag challenges, interviews, social campaigns and user-generated content, which have made it possible to maximize the dissemination of videos.
Ligier has managed to involve not only young people, but also adults, making her minicars the protagonists of stories that unite different generations. Ligier Microcar Italia has thus consolidated its leading position in the microcar sector, expanding its community and strengthening the brand awareness.
Agency: Simpol. the reactive agency
Ligier Microcar Italy
