The consolidated collaboration between Simpol. the reactive agency and Ligier Group renews once again this year the desire to give voice to Generation Z by activating a partnership with Love Mi, one of the most important and expected musical events of the year, a tangible testimony of how the two companies become interpreters of this generation that wants to fully experience every moment.
Love Mi it's much more than just a concert! The initiative promoted by Fedez, one of the most influential artists on the Italian music scene, is a unique event that combines a passion for music with the desire to do good.
The event will be held on June 27th in Piazza Duomo in Milan. With a lineup of more than 30 artists, including Achille Lauro, Annalisa, Article 31, Francesca Michielin, Fred De Palma, Lazza, Mara Sattei, Tananai and Tedua, as well as Fedez himself. Love will also be broadcast to me into Live, starting at 18.00 on Mediaset Infinity And from 19.00 About Italia 1 And in simulcast on Radio 105.
The entire concert is aimed at beneficial purposes: this year the proceeds from the fundraiser will be donated toAndrea Tudisco SodV Association who for 26 years has been offering free assistance to children treated in specialized departments of hospitals in Rome and to their families.
This year Simpol. the reactive agency has chosen a campaign of Positioning, Awareness Ed Engagement: just like Ligier is committed to sustainable mobility through its range Electric Myli, Love encourages me to social awareness And the positive change through music and art.
This synergy of values is what makes the partnership between Ligier and Love Mi so authentic and significant, also perfectly marrying Simpol's values of human sustainability, which are carried out by the agency thanks to the project.”The Smpl.” - initiative dedicated to sustainable projects by Simpol. the reactive agency.
From the union of Simpol's creative and strategic minds, the reactive agency was born #LOVEMYLIFE, Ligier's 2023 social promotion activity - entirely designed, managed and produced by our agency.
The name combines the values of the new Myli electric Ligier, the protagonist of the campaign that will assume the function of itinerant manifesto of the thoughts of Generation Z, with a look to the future and to a new era of acceptance and free expression of one's being.
The Campaign will last all year round and will be divided into three differing stages.
The first phase, throughout the month of June, will be activated for the End of schools and will include participation in Love Mi, not only as a partner of the event but offering 2 VIP Passes - valid for four people - to experience the concert one step away from the best artists on the Italian scene.
At the same time, various social activities will be launched with the help of exceptional influencers who will give voice to Gen Z. Many topics will be addressed: sustainability, future, acceptance, dreams and thoughts that unite and characterize this generation.
The second phase will take place in September for Start of school while the third and final part, at the close of the campaign cycle, will be published in during the Christmas peiod. Both activities will involve the use of prominent influencers who will continue to question Gen Z and their vision for the future.
Simpol and Ligier are proud to support such a significant initiative, join us to celebrate summer, fun, passion for music and for making a difference.
The solidarity number 45596 for making donations is already active and is waiting only for your contribution.
#thereactiveagency #lovemylife #makeitsimpol
