Christmas is just around the corner and we can't wait any longer!
Today we want to take you with us on a journey full of magic, colors and Christmas atmosphere. To do this, let's refer to two of our works entirely dedicated to the best season there is!
The first Spot concerns a project created in January 2021 but published, for obvious reasons, a few weeks ago.
We are talking about Christmas spot for Twinkly, a leading company in the field of LED lighting that can be controlled via app and cloud, who once again relies on us at Simpol. agency for the creation of its commercial video.
The video, full of emotions and Christmas spirit, was designed to best represent the company's three products: interior lighting — present in the first part of the video, decorations on medium-sized objects — at the center of the commercial, and urban lighting for structures/buildings (in this case the Rinascente of Florence) — in the final.
The video relies on the emotionality and involvement it arouses in the viewer, presenting the products in a light and never invasive way.
From the creative idea to the creation of the storyboard, from the scouting of the actors to the production: Simpol. agency conceives and creates the entire Christmas commercial for the major social platforms and an international audience.
The video saw fifteen professionals in the field, four actors and... the police at work!
Yes, the police, because if the first day of shooting took place in Turin for the interior scenes, the second day (or rather night) was the location the beautiful Piazza della Repubblica — a stone's throw from the Cathedral of Santa Maria del Fiore in Florence — closed for the occasion to the public.
Careful planning and pre-production (detailed creation of the storyboard, the scouting of actors, choice of outfits, the study of props and ad hoc scenography) allowed us to shoot more than half of the commercial in one night, thus reducing waste of time and keeping the team's concentration always high.
Continue the passage on air On the RAI channels of the TV commercial created for Fossati Serramenti, but this time the Christmas/New Year version.
We talked about it in the last newsletter but, in case you missed it, you can find a dedicated study by clicking here.
We hope we've given you some Christmas magic with our videos!
On behalf of all the Simpol. agency staff, I wish you happy holidays and a happy new year, see you soon with more news!
