Fossati Serramenti, a leading Piacenza company in the joinery sector, addresses Simple agency for the conception and implementation of four commercials, intended to be broadcast on Rai TV channels for a duration of 8 months.
Each commercial, while maintaining the same video structure and creative concept, represents a different seasonality to always be contextualized in the period in which it is broadcast.
The video, which shows different sections of the daily life of the Fossati Serramenti target, was shot on four different days in the spaces of the Format Progetti Abitativi Showroom.
To best highlight the uniqueness of the customers, and therefore of the protagonists of the commercial, four different environments have been identified, each in turn scenographed to represent the 4 seasons: autumn & winter, Christmas & New Year, spring, summer.
To find out more about the commercials click here.
To represent all the joviality and intimacy of an afternoon with the family, the Novamobili environment, the “Pontile” collection, was chosen.
A living area with modern and welcoming lines that, through the use of different stage props, has seen the alternation of the various seasons.
As for the set in which the young engaged couple was contextualized, the chosen environment includes a large and spacious double bedroom. The set is youthful, intimate and cozy, furnished by Novamobili Night System & Collection collection. In the video, the seasons follow one another, starting with an autumn move and ending with a bright summer morning.
The set chosen to represent the family of the CEO of Fossati Serramenti is the elegant Poliform environment consisting of living and kitchen: a coordinated and coherent environment, where architecture and modern furniture express a bourgeois mood.
Finally, the space designated for the group of friends is furnished with Lago furniture from the 36&8 collection. A contemporary living room with geometric lines, suitable for a young and carefree target.
So to summarize: 4 commercials, 4 seasons of the year, 4 families, 4 environments and 16 differently scenographed sets, all produced and post-produced in just two weeks thanks to a strong understanding and collaboration between creative agency, client and location.
