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Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
How can we celebrate 60 years of history without relying solely on nostalgia? For Merlo’s commemorative video, we focused not only on the past but also on how innovation and the courage to dare have defined the company’s success up to today. How to visually tell a story of boldness?
The challenge was to tell 60 years of company history without focusing solely on the anniversary but rather on the key elements that have made Merlo a leading company: innovation, dedication, and the ability to look towards the future, all without appearing rhetorical or overly celebratory.
We decided to create a video that, through archive footage, motion graphics techniques, and customized graphics, would convey a strong emotional connection between the viewer and the brand. The concept of “the courage to dare” was the thread that tied the entire narrative together, linking the past to the present with a clear message: bold choices make the difference.
We began with in-depth research for visual references and videos to find the right stylistic approach that could communicate history without feeling outdated. Studying Amilcare Merlo’s speech allowed us to focus on the key concept of “the courage to dare”, which became the central theme of the entire project.
We developed a creative script that condensed 60 years of the company’s history, highlighting the key moments that defined its path of growth and innovation.
The production process involved the use of mixed techniques of collage and motion graphics to allow a fluid transition between different eras, without being confined by a rigid timeline. We also conducted careful research of archive materials, selecting historical photos and videos that could authentically tell the company’s progress and successes over the decades.
Post-production included creating a distinctive visual flow, using a color palette that evolved from the warm, earthy tones of the past to the more modern and clean tones of the present.
The video was distributed across all the company’s global franchises and translated into over 50 languages. The project was adapted into a main version, a shorter cut, and various clips for social media use. The material was shared across different channels, including corporate use, press, social media, meetings, and corporate presentations, ensuring comprehensive and consistent coverage across all communication platforms.
This global approach allowed Merlo to communicate its story in a unique and accessible way, strengthening its connection with employees, partners, and customers worldwide.
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We began with in-depth research for visual references and videos to find the right stylistic approach that could communicate history without feeling outdated. Studying Amilcare Merlo’s speech allowed us to focus on the key concept of “the courage to dare”, which became the central theme of the entire project.
We developed a creative script that condensed 60 years of the company’s history, highlighting the key moments that defined its path of growth and innovation.
The production process involved the use of mixed techniques of collage and motion graphics to allow a fluid transition between different eras, without being confined by a rigid timeline. We also conducted careful research of archive materials, selecting historical photos and videos that could authentically tell the company’s progress and successes over the decades.
Post-production included creating a distinctive visual flow, using a color palette that evolved from the warm, earthy tones of the past to the more modern and clean tones of the present.
The video was distributed across all the company’s global franchises and translated into over 50 languages. The project was adapted into a main version, a shorter cut, and various clips for social media use. The material was shared across different channels, including corporate use, press, social media, meetings, and corporate presentations, ensuring comprehensive and consistent coverage across all communication platforms.
This global approach allowed Merlo to communicate its story in a unique and accessible way, strengthening its connection with employees, partners, and customers worldwide.
We began with in-depth research for visual references and videos to find the right stylistic approach that could communicate history without feeling outdated. Studying Amilcare Merlo’s speech allowed us to focus on the key concept of “the courage to dare”, which became the central theme of the entire project.
We developed a creative script that condensed 60 years of the company’s history, highlighting the key moments that defined its path of growth and innovation.
The production process involved the use of mixed techniques of collage and motion graphics to allow a fluid transition between different eras, without being confined by a rigid timeline. We also conducted careful research of archive materials, selecting historical photos and videos that could authentically tell the company’s progress and successes over the decades.
Post-production included creating a distinctive visual flow, using a color palette that evolved from the warm, earthy tones of the past to the more modern and clean tones of the present.
