Brand strategy development
Brand Identity
Copywriting
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Video & Spot Production
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Motion graphic, VFX, 3D
Influencer Marketing
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Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
100 different people, by gender and age, who have put themselves out there in front of the photographer's eye
In an asymmetric facial expression, the same actions appear identical in both halves of the face, but they are more intense on one side than the other. An explanation for this would lie in the fact that the right cerebral hemisphere is more specialized than the left in the processing of emotions, since the former controls most of the muscles of the left half of the face and vice versa, emotions observe greater intensity on the 'left-handed' part. If, on the contrary, it is the right side that shows a certain attitude more markedly, we can assume that the emotion is not really felt.
One side of our face expresses more intensely sadness, happiness, anger, fun, fear. One side of our face can't lie. This side is the left.
A left-handed side where emotions seem amplified and in this journey they are captured by a photographic lens that aims to reveal in a fraction of a second the spontaneity of 100 people, each with different stories, memories and sensations. People who react in a unique way to life's events and who transmit emotions to the left side of their face in a pure way.
It's not easy to be yourself, but sometimes you have to hide the right side of your being to let loose the Left Sense that makes our lives unique.
There are 100 people who, in this project, have gotten involved; they are different, by gender and age, and they highlight only the left side of their face. In this way, we capture the most intense and spontaneous part of their being.
The project was exhibited at Paratissima 2016 edition
In an asymmetric facial expression, the same actions appear identical in both halves of the face, but they are more intense on one side than the other. An explanation for this would lie in the fact that the right cerebral hemisphere is more specialized than the left in the processing of emotions, since the former controls most of the muscles of the left half of the face and vice versa, emotions observe greater intensity on the 'left-handed' part. If, on the contrary, it is the right side that shows a certain attitude more markedly, we can assume that the emotion is not really felt.
One side of our face expresses more intensely sadness, happiness, anger, fun, fear. One side of our face can't lie. This side is the left.
A left-handed side where emotions seem amplified and in this journey they are captured by a photographic lens that aims to reveal in a fraction of a second the spontaneity of 100 people, each with different stories, memories and sensations. People who react in a unique way to life's events and who transmit emotions to the left side of their face in a pure way.
It's not easy to be yourself, but sometimes you have to hide the right side of your being to let loose the Left Sense that makes our lives unique.
There are 100 people who, in this project, have gotten involved; they are different, by gender and age, and they highlight only the left side of their face. In this way, we capture the most intense and spontaneous part of their being.
The project was exhibited at Paratissima 2016 edition
In an asymmetric facial expression, the same actions appear identical in both halves of the face, but they are more intense on one side than the other. An explanation for this would lie in the fact that the right cerebral hemisphere is more specialized than the left in the processing of emotions, since the former controls most of the muscles of the left half of the face and vice versa, emotions observe greater intensity on the 'left-handed' part. If, on the contrary, it is the right side that shows a certain attitude more markedly, we can assume that the emotion is not really felt.
One side of our face expresses more intensely sadness, happiness, anger, fun, fear. One side of our face can't lie. This side is the left.
A left-handed side where emotions seem amplified and in this journey they are captured by a photographic lens that aims to reveal in a fraction of a second the spontaneity of 100 people, each with different stories, memories and sensations. People who react in a unique way to life's events and who transmit emotions to the left side of their face in a pure way.
It's not easy to be yourself, but sometimes you have to hide the right side of your being to let loose the Left Sense that makes our lives unique.
There are 100 people who, in this project, have gotten involved; they are different, by gender and age, and they highlight only the left side of their face. In this way, we capture the most intense and spontaneous part of their being.
The project was exhibited at Paratissima 2016 edition
