Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
How do you capture the essence of a one-of-a-kind spoon? Caffè Vergnano challenged us to create a video highlighting the innovation behind the Espresso Spoon, aimed at the sales force, B2B clients, and consumers.
The challenges were mainly two: on one hand, to convey the spoon's technical features to an internal and B2B audience; on the other, to intrigue consumers with a video that was not only informative but also emotional and visually captivating.
Our solution was a video that combines sensory and pop elements to showcase the essence of the Espresso Spoon. Using super-descriptive visuals and an engaging narrative, we created content that highlights the innovative features of its design.
Our team conducted in-depth research on the product, exploring its technical and design features. We then crafted a visual narrative that guided viewers through the spoon's usage, clearly and attractively emphasizing its benefits.
For the video production, we chose macro shots to capture the spoon's details and its interaction with coffee. We combined these images with an evocative soundtrack and captions explaining the technical features. The result was a video that blends aesthetics and functionality, perfect for social media and other communication channels.
The video was distributed through Caffè Vergnano’s social media channels and presented at internal events for the sales force. We created different formats to fit social platforms like Instagram, Facebook, and LinkedIn, ensuring the message effectively and engagingly reached all target audiences. The results were remarkable, with a significant increase in engagement and interest in the Espresso Spoon.
Our team conducted in-depth research on the product, exploring its technical and design features. We then crafted a visual narrative that guided viewers through the spoon's usage, clearly and attractively emphasizing its benefits.
For the video production, we chose macro shots to capture the spoon's details and its interaction with coffee. We combined these images with an evocative soundtrack and captions explaining the technical features. The result was a video that blends aesthetics and functionality, perfect for social media and other communication channels.
The video was distributed through Caffè Vergnano’s social media channels and presented at internal events for the sales force. We created different formats to fit social platforms like Instagram, Facebook, and LinkedIn, ensuring the message effectively and engagingly reached all target audiences. The results were remarkable, with a significant increase in engagement and interest in the Espresso Spoon.
Our team conducted in-depth research on the product, exploring its technical and design features. We then crafted a visual narrative that guided viewers through the spoon's usage, clearly and attractively emphasizing its benefits.
For the video production, we chose macro shots to capture the spoon's details and its interaction with coffee. We combined these images with an evocative soundtrack and captions explaining the technical features. The result was a video that blends aesthetics and functionality, perfect for social media and other communication channels.
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