Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
How do you launch a new range of electric microcars in an increasingly competitive market? Together with Ligier, we tackled this challenge with an ambitious and engaging campaign, aimed at an evolving audience.
The main challenge was to create a campaign that could speak to both young people, traditionally linked to the Ligier brand, and a new audience of adults interested in electric mobility. Additionally, we had to do this in a highly competitive environment, with more and more brands entering the electric microcar market. The question we asked ourselves was: how can we differentiate Ligier from its competitors and make its electric vehicles a stylish and conscious choice for both audiences?
Our central concept, "Feel the possibilities, Shape your reality," aimed to make the two new vehicles in the range not just a means of transportation, but a metaphor for personal growth and innovation. We positioned Ligier as the brand that empowers customers to shape their future, making the possibilities offered by electric mobility a reality. The concept came to life through an emotional narrative that connected the idea of freedom and sustainability with imagination, discovery, and personal achievement. The main video spot was built around this journey, showing how Ligier microcars accompany the target audience into the future.
The development of the campaign required in-depth research to understand how to tailor the message to such a diverse audience. We analyzed the behavior of both young people and adults, considering mobility preferences and the most effective communication channels. This led us to create an integrated campaign that could communicate on multiple levels: an emotional video spot, ADV content for digital promotion, and a series of social media content directly engaging users. During the pre-production phase, the focus remained on narrative consistency: every part of the campaign had to reflect the claim "Feel the possibilities, Shape your reality," reinforcing Ligier's positioning as an innovative and pioneering brand.
The production represented a significant technical and creative challenge.
To bring the concept to life, it was essential to create extraordinary and futuristic environments where the protagonists could explore new possibilities. For this reason, we chose to use virtual production technology.
This technology gave us the flexibility to adjust scenes in real-time, optimizing production.
In addition to the spot, we produced a series of ADV and social content, each designed to maximize the impact of the message across different channels. The ADV campaign revolved around shots set in the locations of the video spot, creating visual coherence with the rest of the project, as well as abstract backgrounds evoking the "shape your reality" concept. This allowed us to graphically explore the endless possibilities offered by the new Ligier electric microcar range.
Meanwhile, the social content was developed in two distinct strands: one part shot in virtual production to maintain narrative unity with the spot, and a second part set in real-world environments. These pieces, designed for a spread-out release over the months following the launch, aim to showcase the new vehicles in everyday situations, creating an authentic connection with the target audience.
The campaign distribution was planned on a European scale, with a strategy that involved both digital and traditional channels.
The launch of the new range was done in great style at the 2024 Paris Auto Show, the perfect stage to showcase Ligier's new range of electric microcars, with a simultaneous live global stream.
The spot was distributed Europe-wide through digital and TV channels, with a massive online presence on major social networks. Additionally, the print campaign covered the entire continent, with content specifically created to increase visibility and attract potential customers.
The results so far indicate a highly positive public response, with a significant increase in social media engagement and measurable growth in inquiries about Ligier’s new electric vehicles.
The development of the campaign required in-depth research to understand how to tailor the message to such a diverse audience. We analyzed the behavior of both young people and adults, considering mobility preferences and the most effective communication channels. This led us to create an integrated campaign that could communicate on multiple levels: an emotional video spot, ADV content for digital promotion, and a series of social media content directly engaging users. During the pre-production phase, the focus remained on narrative consistency: every part of the campaign had to reflect the claim "Feel the possibilities, Shape your reality," reinforcing Ligier's positioning as an innovative and pioneering brand.
The production represented a significant technical and creative challenge.
To bring the concept to life, it was essential to create extraordinary and futuristic environments where the protagonists could explore new possibilities. For this reason, we chose to use virtual production technology.
This technology gave us the flexibility to adjust scenes in real-time, optimizing production.
In addition to the spot, we produced a series of ADV and social content, each designed to maximize the impact of the message across different channels. The ADV campaign revolved around shots set in the locations of the video spot, creating visual coherence with the rest of the project, as well as abstract backgrounds evoking the "shape your reality" concept. This allowed us to graphically explore the endless possibilities offered by the new Ligier electric microcar range.
Meanwhile, the social content was developed in two distinct strands: one part shot in virtual production to maintain narrative unity with the spot, and a second part set in real-world environments. These pieces, designed for a spread-out release over the months following the launch, aim to showcase the new vehicles in everyday situations, creating an authentic connection with the target audience.
The campaign distribution was planned on a European scale, with a strategy that involved both digital and traditional channels.
The launch of the new range was done in great style at the 2024 Paris Auto Show, the perfect stage to showcase Ligier's new range of electric microcars, with a simultaneous live global stream.
The spot was distributed Europe-wide through digital and TV channels, with a massive online presence on major social networks. Additionally, the print campaign covered the entire continent, with content specifically created to increase visibility and attract potential customers.
The results so far indicate a highly positive public response, with a significant increase in social media engagement and measurable growth in inquiries about Ligier’s new electric vehicles.
The development of the campaign required in-depth research to understand how to tailor the message to such a diverse audience. We analyzed the behavior of both young people and adults, considering mobility preferences and the most effective communication channels. This led us to create an integrated campaign that could communicate on multiple levels: an emotional video spot, ADV content for digital promotion, and a series of social media content directly engaging users. During the pre-production phase, the focus remained on narrative consistency: every part of the campaign had to reflect the claim "Feel the possibilities, Shape your reality," reinforcing Ligier's positioning as an innovative and pioneering brand.
The production represented a significant technical and creative challenge.
To bring the concept to life, it was essential to create extraordinary and futuristic environments where the protagonists could explore new possibilities. For this reason, we chose to use virtual production technology.
This technology gave us the flexibility to adjust scenes in real-time, optimizing production.
In addition to the spot, we produced a series of ADV and social content, each designed to maximize the impact of the message across different channels. The ADV campaign revolved around shots set in the locations of the video spot, creating visual coherence with the rest of the project, as well as abstract backgrounds evoking the "shape your reality" concept. This allowed us to graphically explore the endless possibilities offered by the new Ligier electric microcar range.
Meanwhile, the social content was developed in two distinct strands: one part shot in virtual production to maintain narrative unity with the spot, and a second part set in real-world environments. These pieces, designed for a spread-out release over the months following the launch, aim to showcase the new vehicles in everyday situations, creating an authentic connection with the target audience.
