Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
How to help the first immersive Italian biopark grow in the digital world? Zoom Torino asked us to expand its online presence and support the communication of the Zoom Foundation.
The main challenge was to effectively communicate both the park’s innovation and the foundation’s mission. On one hand, we needed to highlight the extraordinary experience offered by Zoom Torino, and on the other, raise awareness about the Foundation’s activities. How can we bring the charm of the biopark online and convey the importance of scientific research in a captivating way?
We responded to the challenge with a social media strategy divided into two directions: “Zoom In” to promote the reality of the biopark, and “Zoom Out” to educate the public about the foundation’s efforts. This approach allowed us to capture both the emotional side of the immersive experience and the more informative, professional aspect related to animal and biodiversity conservation.
To develop the concept “Zoom In & Out: from social to real experience”, we analyzed the biopark’s target audience and identified the needs of two main groups: young people and families looking for interactive adventures, and nature and research enthusiasts. We created a content plan divided into six thematic sections, including real-time marketing, promotions, and educational content presented by the park’s keepers. We also identified the most suitable tone of voice for each section, ensuring consistency with the brand’s values.
We developed a recognizable visual identity, characterized by a pastel color palette associated with each section. The Poppins and Chinchillà fonts were chosen for titles and texts, completing the new digital brand identity.
We organized a monthly calendar alternating photos and videos to involve the audience through emotional and visual storytelling, strenghtening the presence of the biopark and the Foundation.
All content is conceived and produced in-house through dedicated shootings throughout the year. This strategy allows us to showcase the biopark through the seasons and highlight the most important touchpoints. With engaging videos and captivating images, we ensure a continuous narrative, adapting messages based on holidays and events to keep attention on the Park and the Zoom Foundation high.
The new strategy was implemented on Facebook, Instagram, and TikTok, where we managed to create an active and engaged community. Content was specifically tailored for Zoom Biopark and adapted to different social platforms, maximizing impact and engagement.
The result? A reach of over 4 million in just 3 months and over 100,000 interactions on the contents, consolidating the biopark’s online presence and increasing the visibility of the Zoom Foundation.
To develop the concept “Zoom In & Out: from social to real experience”, we analyzed the biopark’s target audience and identified the needs of two main groups: young people and families looking for interactive adventures, and nature and research enthusiasts. We created a content plan divided into six thematic sections, including real-time marketing, promotions, and educational content presented by the park’s keepers. We also identified the most suitable tone of voice for each section, ensuring consistency with the brand’s values.
We developed a recognizable visual identity, characterized by a pastel color palette associated with each section. The Poppins and Chinchillà fonts were chosen for titles and texts, completing the new digital brand identity.
We organized a monthly calendar alternating photos and videos to involve the audience through emotional and visual storytelling, strenghtening the presence of the biopark and the Foundation.
All content is conceived and produced in-house through dedicated shootings throughout the year. This strategy allows us to showcase the biopark through the seasons and highlight the most important touchpoints. With engaging videos and captivating images, we ensure a continuous narrative, adapting messages based on holidays and events to keep attention on the Park and the Zoom Foundation high.
The new strategy was implemented on Facebook, Instagram, and TikTok, where we managed to create an active and engaged community. Content was specifically tailored for Zoom Biopark and adapted to different social platforms, maximizing impact and engagement.
The result? A reach of over 4 million in just 3 months and over 100,000 interactions on the contents, consolidating the biopark’s online presence and increasing the visibility of the Zoom Foundation.
To develop the concept “Zoom In & Out: from social to real experience”, we analyzed the biopark’s target audience and identified the needs of two main groups: young people and families looking for interactive adventures, and nature and research enthusiasts. We created a content plan divided into six thematic sections, including real-time marketing, promotions, and educational content presented by the park’s keepers. We also identified the most suitable tone of voice for each section, ensuring consistency with the brand’s values.
We developed a recognizable visual identity, characterized by a pastel color palette associated with each section. The Poppins and Chinchillà fonts were chosen for titles and texts, completing the new digital brand identity.
We organized a monthly calendar alternating photos and videos to involve the audience through emotional and visual storytelling, strenghtening the presence of the biopark and the Foundation.
All content is conceived and produced in-house through dedicated shootings throughout the year. This strategy allows us to showcase the biopark through the seasons and highlight the most important touchpoints. With engaging videos and captivating images, we ensure a continuous narrative, adapting messages based on holidays and events to keep attention on the Park and the Zoom Foundation high.
