Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
A social strategy shaped to capture the essence of the AMTS - Auto Moto Turin Show - and involve the community for the return of a major automotive and motorcycling event to the Piedmontese capital.
To be able to capture the attention of different automotive targets towards a totally new event, building a solid and active community.
We have combined the convenience of a smartphone, for quick and immediate shooting, with the precision of professional cameras and cameras to create catchy and quality social content. These have been distributed in the most suitable way on the various channels to involve car enthusiasts in an unprecedented journey into the world of AMTS.
In the design phase of the social strategy, to best describe AMTS, we were totally immersed in the world of automotive and motorcycling so as to understand how to communicate effectively with the public of enthusiasts in the sector.
We have designed different types of content, sometimes cleaner and more professional, others more direct and dynamic. Each of these had a very specific purpose whose ultimate goal was to reach the greatest number of people by informing them about the event and what they could find for us.
The strategy team and the production team took part in the creation of content with shooting before and during the event. During the three days of the AMTS, in addition to the live story, the goal was also to be able to create content that could prove useful in the narrative of the fair in the following months. This organization has made it possible to have diversified contents that respond well to the targets identified by the strategy.
The adopted strategy combined with a detailed editorial plan with targeted content have allowed the AMTS Instagram page to reach more than 3300 followers in less than two months. The contents have captured the interest of the target, even leading to reels with more than 100,000 views.
The entire social management has also included the design, production and management of dedicated ADVs, activated near the event to increase knowledge of the AMTS.
The support of Simpol. the reactive agency with the communication of GL events for the AMTS event has led to a first edition with more than 22,000 entries!
In the design phase of the social strategy, to best describe AMTS, we were totally immersed in the world of automotive and motorcycling so as to understand how to communicate effectively with the public of enthusiasts in the sector.
We have designed different types of content, sometimes cleaner and more professional, others more direct and dynamic. Each of these had a very specific purpose whose ultimate goal was to reach the greatest number of people by informing them about the event and what they could find for us.
The strategy team and the production team took part in the creation of content with shooting before and during the event. During the three days of the AMTS, in addition to the live story, the goal was also to be able to create content that could prove useful in the narrative of the fair in the following months. This organization has made it possible to have diversified contents that respond well to the targets identified by the strategy.
The adopted strategy combined with a detailed editorial plan with targeted content have allowed the AMTS Instagram page to reach more than 3300 followers in less than two months. The contents have captured the interest of the target, even leading to reels with more than 100,000 views.
The entire social management has also included the design, production and management of dedicated ADVs, activated near the event to increase knowledge of the AMTS.
The support of Simpol. the reactive agency with the communication of GL events for the AMTS event has led to a first edition with more than 22,000 entries!
In the design phase of the social strategy, to best describe AMTS, we were totally immersed in the world of automotive and motorcycling so as to understand how to communicate effectively with the public of enthusiasts in the sector.
We have designed different types of content, sometimes cleaner and more professional, others more direct and dynamic. Each of these had a very specific purpose whose ultimate goal was to reach the greatest number of people by informing them about the event and what they could find for us.
The strategy team and the production team took part in the creation of content with shooting before and during the event. During the three days of the AMTS, in addition to the live story, the goal was also to be able to create content that could prove useful in the narrative of the fair in the following months. This organization has made it possible to have diversified contents that respond well to the targets identified by the strategy.
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