Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
Four TV spots for four different seasons! Here is the work done for Fossati Serramenti, now broadcast on RAI channels.
A double challenge: on the one hand, to create content that can be broadcast at any time of the year, on the other hand, to transmit and show not only the product but the values that lie behind the company.
We have created four commercials similar in structure but with different seasons to make the commercial always contextualized in the period in which it is broadcast. The creative concept stems from a simple but very strong idea: each Fossati customer is unique and experiences the house differently.
We therefore decided to represent different scenes from the life of different types of people seen from the point of view of a Fossati window, almost as if he were the one who recounts what is happening in that house, giving the viewer an intimate and enveloping point of view, in which he can easily recognize himself.
Fossati Serramenti, a leading Piacenza company in the joinery sector, turns to us at Simpol. agency for the design and construction of four commercials that will be on television on RAI channels for a duration of 8 months.
The purpose of the commercials is not exclusively to make the company known but to transmit at the same time the values that drive it and the people that compose it.
The commercials are aimed at the company's entire target audience and at potential customers. The concepts of security, protection, inclusiveness and adaptability that Fossati products offer are represented.
While maintaining the same video structure and creative concept, we decided to create 4 different commercial videos to make the commercial always contextualized in the period in which it is broadcast.
The 4 versions have been modified to follow the different seasons, varying voice overs, outfits and sets and transmitted values.
To summarize: 4 commercials, 4 seasons of the year, 4 families, 4 homes and 16 differently scenographed sets, all produced and post-produced in just two weeks thanks to a strong agency/client understanding and collaboration and a varied and responsive internal team.
Fossati Serramenti, a leading Piacenza company in the joinery sector, turns to us at Simpol. agency for the design and construction of four commercials that will be on television on RAI channels for a duration of 8 months.
The purpose of the commercials is not exclusively to make the company known but to transmit at the same time the values that drive it and the people that compose it.
The commercials are aimed at the company's entire target audience and at potential customers. The concepts of security, protection, inclusiveness and adaptability that Fossati products offer are represented.
While maintaining the same video structure and creative concept, we decided to create 4 different commercial videos to make the commercial always contextualized in the period in which it is broadcast.
The 4 versions have been modified to follow the different seasons, varying voice overs, outfits and sets and transmitted values.
To summarize: 4 commercials, 4 seasons of the year, 4 families, 4 homes and 16 differently scenographed sets, all produced and post-produced in just two weeks thanks to a strong agency/client understanding and collaboration and a varied and responsive internal team.
Fossati Serramenti, a leading Piacenza company in the joinery sector, turns to us at Simpol. agency for the design and construction of four commercials that will be on television on RAI channels for a duration of 8 months.
The purpose of the commercials is not exclusively to make the company known but to transmit at the same time the values that drive it and the people that compose it.
The commercials are aimed at the company's entire target audience and at potential customers. The concepts of security, protection, inclusiveness and adaptability that Fossati products offer are represented.
While maintaining the same video structure and creative concept, we decided to create 4 different commercial videos to make the commercial always contextualized in the period in which it is broadcast.
The 4 versions have been modified to follow the different seasons, varying voice overs, outfits and sets and transmitted values.
To summarize: 4 commercials, 4 seasons of the year, 4 families, 4 homes and 16 differently scenographed sets, all produced and post-produced in just two weeks thanks to a strong agency/client understanding and collaboration and a varied and responsive internal team.
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