Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
How can you personalize content for the Spanish market without detaching yourself from the European image of the Ligier brand?
Remote location scouting, planning outfits and props, relationships with models and actors in a language that is not ours, have made this project particularly stimulating.
After a careful search for the hottest trends, a precise planning of the days and a targeted choice of locations, we have created lifestyle scenes dedicated to the children of the Spanish GEN Z, creating photo and video content to be used on the social channels of the Spanish subsidiary of Ligier Group.
How can we create content in which Spanish children can be reflected without distorting the global identity of Ligier Group? Once we identified locations and models, we studied in detail and planned every single shot and shot. When the set is thousands of kilometers away from the office, nothing can be left to chance.
Every year the production team moves to a Spanish destination to create these contents. Over the years we have been to Barcelona, Seville, Cadiz, Jerez de la Frontera, and many others. The secret lies in the optimization of the equipment: to be quick to move and super efficient without sacrificing quality, it is necessary to optimize weight and dimensions in addition to taking advantage of all the most modern technologies.
The totality of the contents created in this way has been declined in every possible format: 9:16 for publications on social networks, 16:9 for YouTube and websites. Not to mention the reworkings necessary for ADV campaigns on META platforms. A 360° content creation to satisfy the Spanish market with a wink at the international one.
How can we create content in which Spanish children can be reflected without distorting the global identity of Ligier Group? Once we identified locations and models, we studied in detail and planned every single shot and shot. When the set is thousands of kilometers away from the office, nothing can be left to chance.
Every year the production team moves to a Spanish destination to create these contents. Over the years we have been to Barcelona, Seville, Cadiz, Jerez de la Frontera, and many others. The secret lies in the optimization of the equipment: to be quick to move and super efficient without sacrificing quality, it is necessary to optimize weight and dimensions in addition to taking advantage of all the most modern technologies.
The totality of the contents created in this way has been declined in every possible format: 9:16 for publications on social networks, 16:9 for YouTube and websites. Not to mention the reworkings necessary for ADV campaigns on META platforms. A 360° content creation to satisfy the Spanish market with a wink at the international one.
How can we create content in which Spanish children can be reflected without distorting the global identity of Ligier Group? Once we identified locations and models, we studied in detail and planned every single shot and shot. When the set is thousands of kilometers away from the office, nothing can be left to chance.
Every year the production team moves to a Spanish destination to create these contents. Over the years we have been to Barcelona, Seville, Cadiz, Jerez de la Frontera, and many others. The secret lies in the optimization of the equipment: to be quick to move and super efficient without sacrificing quality, it is necessary to optimize weight and dimensions in addition to taking advantage of all the most modern technologies.
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