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Market launch of Mavex Italia's Phyto Collagen line
How to launch Mavex Italia's innovative line of anti-aging beauty products on the market?
For the market launch of the Phyto Collagen line, we collaborated with Mavex Italia, structuring a strategy with different stages: pre-launch, launch and maintenance.
To arouse interest and curiosity among the public about the Phyto Collagen line, we have created a series of teaser videos for social use that emphasized the distinctive red feature of the product, keeping its silhouette shrouded in mystery. In addition, the rewind effect used anticipated, without revealing too much, the topic of the line: a global anti-age effect to reverse the passage of time.
The official launch of the Phyto Collagen line was held during the sparkling Riccione convention that involved all the partners of Mavex Italia. Two days full of experiences and conventions for which we took care of all the creation of photo and video content, reportage of the event and the commercial video that officially unveiled the new line of products.
Once the product line was unveiled through a social account of the event in Riccione, the brand's social, web and press platforms were populated with our photo and video tutorial content: from the application of the product to its properties, from the benefits for the skin to the user experience. A 360° story of the different products in the line
To arouse interest and curiosity among the public about the Phyto Collagen line, we have created a series of teaser videos for social use that emphasized the distinctive red feature of the product, keeping its silhouette shrouded in mystery. In addition, the rewind effect used anticipated, without revealing too much, the topic of the line: a global anti-age effect to reverse the passage of time.
The official launch of the Phyto Collagen line was held during the sparkling Riccione convention that involved all the partners of Mavex Italia. Two days full of experiences and conventions for which we took care of all the creation of photo and video content, reportage of the event and the commercial video that officially unveiled the new line of products.
Once the product line was unveiled through a social account of the event in Riccione, the brand's social, web and press platforms were populated with our photo and video tutorial content: from the application of the product to its properties, from the benefits for the skin to the user experience. A 360° story of the different products in the line
To arouse interest and curiosity among the public about the Phyto Collagen line, we have created a series of teaser videos for social use that emphasized the distinctive red feature of the product, keeping its silhouette shrouded in mystery. In addition, the rewind effect used anticipated, without revealing too much, the topic of the line: a global anti-age effect to reverse the passage of time.
The official launch of the Phyto Collagen line was held during the sparkling Riccione convention that involved all the partners of Mavex Italia. Two days full of experiences and conventions for which we took care of all the creation of photo and video content, reportage of the event and the commercial video that officially unveiled the new line of products.
