Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
Mavex Italia, leader in the creation and distribution of beauty products at the best beauty centers around the world, asked us how to emerge even on social networks in a highly competitive context.
Differentiate yourself and capture attention in an extremely saturated and competitive market. With the increase in the number of brands present on social media and the growing demand for high-quality content, it is essential for a beauty brand to find a unique way to communicate and obtain tangible results.
We have developed a strategy focused on the authenticity and excellence of the contents, with the aim of creating a recognizable social identity.
Through a mix of high-quality visual content, such as professional photos together with reels shot with smartphones, we have adopted an engaging storytelling aligned with the latest trends, providing useful content for the public.
In addition, we have implemented an analytical approach to monitor and optimize our performance, ensuring tangible and measurable results in the long term.
We identified two key profiles - a skincare enthusiast and a beauty salon - by analyzing their expectations and requests. In response to this analysis, we devised a social strategy that would meet all their needs: illustrating the advantages of the products by motivating the medium-high price, presenting the advantages of being a Mavex partner, the story of Mavex events in real time.
Our content creation has evolved, maintaining attention to detail and the seasonality of the contents, but also integrating functional content for the end user such as advice or beauty tips, also riding the wave of real time marketing events to maintain our current and relevant presence in the beauty sector.
To reach our targets and involve both B2B and B2C audiences, we have created an engaging storytelling that combines content intended for end consumers with those useful for the brand's network of partners to promote their products.
To stand out in the market, we have not limited ourselves to highlighting the advantages of Mavex products, but we have also given voice to the brand by offering authentic advice on how to improve the beauty experience in the daily life of each user.
The shootings were carried out at different times of the year, so as to best represent seasonality: team strategy and team production at this stage collaborate closely to produce content that is always updated with current trends.
Through our new reel proposals, we have successfully reached a new audience on social networks for Mavex Italia, contributing, together with all the contents such as graphic carousels and photos, to making the brand known to a new audience.
The totality of the contents created in this way has been declined in the most suitable format for each social network: Instagram, Facebook and Google My Business.
We identified two key profiles - a skincare enthusiast and a beauty salon - by analyzing their expectations and requests. In response to this analysis, we devised a social strategy that would meet all their needs: illustrating the advantages of the products by motivating the medium-high price, presenting the advantages of being a Mavex partner, the story of Mavex events in real time.
Our content creation has evolved, maintaining attention to detail and the seasonality of the contents, but also integrating functional content for the end user such as advice or beauty tips, also riding the wave of real time marketing events to maintain our current and relevant presence in the beauty sector.
To reach our targets and involve both B2B and B2C audiences, we have created an engaging storytelling that combines content intended for end consumers with those useful for the brand's network of partners to promote their products.
To stand out in the market, we have not limited ourselves to highlighting the advantages of Mavex products, but we have also given voice to the brand by offering authentic advice on how to improve the beauty experience in the daily life of each user.
The shootings were carried out at different times of the year, so as to best represent seasonality: team strategy and team production at this stage collaborate closely to produce content that is always updated with current trends.
Through our new reel proposals, we have successfully reached a new audience on social networks for Mavex Italia, contributing, together with all the contents such as graphic carousels and photos, to making the brand known to a new audience.
The totality of the contents created in this way has been declined in the most suitable format for each social network: Instagram, Facebook and Google My Business.
We identified two key profiles - a skincare enthusiast and a beauty salon - by analyzing their expectations and requests. In response to this analysis, we devised a social strategy that would meet all their needs: illustrating the advantages of the products by motivating the medium-high price, presenting the advantages of being a Mavex partner, the story of Mavex events in real time.
Our content creation has evolved, maintaining attention to detail and the seasonality of the contents, but also integrating functional content for the end user such as advice or beauty tips, also riding the wave of real time marketing events to maintain our current and relevant presence in the beauty sector.
To reach our targets and involve both B2B and B2C audiences, we have created an engaging storytelling that combines content intended for end consumers with those useful for the brand's network of partners to promote their products.
To stand out in the market, we have not limited ourselves to highlighting the advantages of Mavex products, but we have also given voice to the brand by offering authentic advice on how to improve the beauty experience in the daily life of each user.
The shootings were carried out at different times of the year, so as to best represent seasonality: team strategy and team production at this stage collaborate closely to produce content that is always updated with current trends.
