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Merlo Dealer Convention: evolution and partnership

Merlo Dealer Convention Italia: an event of great importance. After years of waiting, the goal was to bring together Merlo's entire Italian sales network, celebrating past achievements and outlining promising future horizons.

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INSIGHT

A spirit of belonging, celebration of successes and sharing of future visions: these are the ingredients for a successful corporate convention.

Challenge.

The mission was ambitious: how to effectively bring together Merlo's sales network, demonstrating the company's evolution and sharing future plans, so that each participant felt valued and an integral part of the company's vision?

Proposition.

The Dealer Convention Italia was conceived as an exclusive event, designed to recognize and enhance the work done by Merlo dealers during the years of partnership. The event aimed to strengthen ties, share successes and innovations, and inspire a shared future of growth and success.

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01
IDEATION

Detailed Planning

Over 200 participants from all over Italy were immersed in an experience with attention to the smallest detail: from the selection of the location to the logistics, from the organization of experiences to entertainment, culminating in personalized catering that delighted the palates of the guests.

The Dealer Convention was divided into two distinct but complementary moments: a day in Cervasca, Merlo's headquarters, dedicated to the presentation of company news and future directions, and an evening at the Turin Auto Museum, where culture and conviviality merged into an exclusive aperitif followed by a gala dinner.

One of the many highlights was the recognition of the dealers, celebrated not only for their loyalty but also for their constant commitment to Merlo values. Each dealer has been honored with a unique work of art, created by the illustrator Nicolò Canova, who has been able to interpret and transmit the essence of corporate values through his art.

02
PRODUCTION

Event content production

In addition to the entire conception and management, we also took care of the event content production to immortalize every moment and convey the essence of the event.

By taking care of the production of photo and video content, and ensuring that the emotion and energy of the Dealer Convention Italia 2023 was captured and shared, we allowed a 360° story of the event and its celebration well beyond the end of the event.

03
DISTRIBUTION

Conclusions

The Dealer Convention Italia marked a fundamental chapter in the history of Merlo, strengthening the bond with its commercial network and laying the foundations for a future of shared successes. Through a meticulous organization and a genuine celebration of the partnership, Simpol. the reactive agency has helped to consolidate the sense of belonging and motivation among dealers, renewing the commitment to excellence and innovation that have always characterized Merlo.

To learn more about how we transform events into unforgettable experiences, follow us and join us on this continuous journey to create extraordinary events.

0
1
01
IDEATION

Detailed Planning

Over 200 participants from all over Italy were immersed in an experience with attention to the smallest detail: from the selection of the location to the logistics, from the organization of experiences to entertainment, culminating in personalized catering that delighted the palates of the guests.

The Dealer Convention was divided into two distinct but complementary moments: a day in Cervasca, Merlo's headquarters, dedicated to the presentation of company news and future directions, and an evening at the Turin Auto Museum, where culture and conviviality merged into an exclusive aperitif followed by a gala dinner.

One of the many highlights was the recognition of the dealers, celebrated not only for their loyalty but also for their constant commitment to Merlo values. Each dealer has been honored with a unique work of art, created by the illustrator Nicolò Canova, who has been able to interpret and transmit the essence of corporate values through his art.

02
PRODUCTION

Event content production

In addition to the entire conception and management, we also took care of the event content production to immortalize every moment and convey the essence of the event.

By taking care of the production of photo and video content, and ensuring that the emotion and energy of the Dealer Convention Italia 2023 was captured and shared, we allowed a 360° story of the event and its celebration well beyond the end of the event.

03
DISTRIBUTION

Conclusions

The Dealer Convention Italia marked a fundamental chapter in the history of Merlo, strengthening the bond with its commercial network and laying the foundations for a future of shared successes. Through a meticulous organization and a genuine celebration of the partnership, Simpol. the reactive agency has helped to consolidate the sense of belonging and motivation among dealers, renewing the commitment to excellence and innovation that have always characterized Merlo.

To learn more about how we transform events into unforgettable experiences, follow us and join us on this continuous journey to create extraordinary events.

0
1
2
01
IDEATION

Detailed Planning

Over 200 participants from all over Italy were immersed in an experience with attention to the smallest detail: from the selection of the location to the logistics, from the organization of experiences to entertainment, culminating in personalized catering that delighted the palates of the guests.

The Dealer Convention was divided into two distinct but complementary moments: a day in Cervasca, Merlo's headquarters, dedicated to the presentation of company news and future directions, and an evening at the Turin Auto Museum, where culture and conviviality merged into an exclusive aperitif followed by a gala dinner.

One of the many highlights was the recognition of the dealers, celebrated not only for their loyalty but also for their constant commitment to Merlo values. Each dealer has been honored with a unique work of art, created by the illustrator Nicolò Canova, who has been able to interpret and transmit the essence of corporate values through his art.

0
2
02
PRODUCTION

Event content production

In addition to the entire conception and management, we also took care of the event content production to immortalize every moment and convey the essence of the event.

By taking care of the production of photo and video content, and ensuring that the emotion and energy of the Dealer Convention Italia 2023 was captured and shared, we allowed a 360° story of the event and its celebration well beyond the end of the event.

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