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The historic Cunea-based company, known for being a leader in the field of telescopic handlers, has turned to us to promote its latest products. How to summarize such impressive vehicles?
Do justice to the enormous concentration of technology present on these vehicles and transmit to the public the passion with which they have been built for 60 years.
A series of videos with a high dynamic content to show the potential of these vehicles at work. Construction sites, mining quarries, stables, corn fields, but also airport hangars: think of a dusty workplace and we were there to take back these giants.
How to make the best of the movements, features and options of these telehandlers? The choice was based on a very simple storytelling to leave as much space as possible for the machines and their operation.
The production team has specialized in shooting vehicles of this size in action, over the years we have in fact made more than 10 videos of this type for Merlo, dedicated to a specific medium or to a certain category of use. On average, this is a day of shooting for each location, with two or three locations involved for each video. An important amount of material to manage, but which has allowed Merlo SPA to drastically change its image.
The contents we created were used by the Merlo SPA marketing team for the most diverse purposes: from the presentation of the new P30.7 and TF30.7 at Agritechnica 2024, to the publication on official social channels.
How to make the best of the movements, features and options of these telehandlers? The choice was based on a very simple storytelling to leave as much space as possible for the machines and their operation.
The production team has specialized in shooting vehicles of this size in action, over the years we have in fact made more than 10 videos of this type for Merlo, dedicated to a specific medium or to a certain category of use. On average, this is a day of shooting for each location, with two or three locations involved for each video. An important amount of material to manage, but which has allowed Merlo SPA to drastically change its image.
The contents we created were used by the Merlo SPA marketing team for the most diverse purposes: from the presentation of the new P30.7 and TF30.7 at Agritechnica 2024, to the publication on official social channels.
How to make the best of the movements, features and options of these telehandlers? The choice was based on a very simple storytelling to leave as much space as possible for the machines and their operation.
The production team has specialized in shooting vehicles of this size in action, over the years we have in fact made more than 10 videos of this type for Merlo, dedicated to a specific medium or to a certain category of use. On average, this is a day of shooting for each location, with two or three locations involved for each video. An important amount of material to manage, but which has allowed Merlo SPA to drastically change its image.
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