Brand strategy development
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Two unique videos, light, responsiveness and lots of fun!
In this new production, Razer, a PC gaming giant, combines Chroma technology with Twinkly, an innovator in the Christmas lighting sector, thus creating a responsive, dynamic and unique gaming environment where you can fully experience your gaming session, between lights and colors. How can we best represent this collaboration?
To convey the potential of this new synergy, Simpl. the reactive agency joins Teknoyd, a famous Italian gamer, who shows off his skills in these two commercial videos, making us live a high-level experience, perfect for the ever-expanding gaming sector.
Content production
Simpl. the reactive agency creates two commercial videos: one with a Christmas theme and a more classic one, making Teknoyd impersonate an enthusiastic gamer who is always ready to be amazed at the interactive environment that surrounds him; in fact, we set out to create an unusual scenography that could fully express the characteristics of the product, wrapping the talent and the console in a technological and elegant space.
There are several press and web articles that have talked about the partnership between Razer Chroma and Twinkly, always accompanied by our photos!
It was a great honor to be part of RazerCon, a worldwide live event where Razer announces and discusses exclusive news and new products. During the speech by Min-Liang Tan (co-founder, CEO and creative director of Razer), nothing less than... our photo and video content appeared behind him!
Content production
Simpl. the reactive agency creates two commercial videos: one with a Christmas theme and a more classic one, making Teknoyd impersonate an enthusiastic gamer who is always ready to be amazed at the interactive environment that surrounds him; in fact, we set out to create an unusual scenography that could fully express the characteristics of the product, wrapping the talent and the console in a technological and elegant space.
There are several press and web articles that have talked about the partnership between Razer Chroma and Twinkly, always accompanied by our photos!
It was a great honor to be part of RazerCon, a worldwide live event where Razer announces and discusses exclusive news and new products. During the speech by Min-Liang Tan (co-founder, CEO and creative director of Razer), nothing less than... our photo and video content appeared behind him!
Content production
Simpl. the reactive agency creates two commercial videos: one with a Christmas theme and a more classic one, making Teknoyd impersonate an enthusiastic gamer who is always ready to be amazed at the interactive environment that surrounds him; in fact, we set out to create an unusual scenography that could fully express the characteristics of the product, wrapping the talent and the console in a technological and elegant space.
There are several press and web articles that have talked about the partnership between Razer Chroma and Twinkly, always accompanied by our photos!
It was a great honor to be part of RazerCon, a worldwide live event where Razer announces and discusses exclusive news and new products. During the speech by Min-Liang Tan (co-founder, CEO and creative director of Razer), nothing less than... our photo and video content appeared behind him!
