Brand strategy development

Brand Identity

Copywriting

Graphic Design

Video & Spot Production

Photo Shootings

Motion graphic, VFX, 3D

Influencer Marketing

Web development

Event organization and live story telling

Out of Home (OOH) campaigns

Sponsorships

Torino Comics: the pop culture fair opens its doors to 65,000 visitors

Through the lens of Simpol, every corner of this cultural universe is revealed in real time, involving enthusiasts from all over the world.

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INSIGHT

Narrating the endless adventure of Torino Comics through digital channels requires creativity, agility and a deep respect for pop culture and its fans.

Challenge.

How can we transfer the unique atmosphere and adrenaline of Torino Comics to social media, doing justice to every magical moment of the event?

Proposition.

Through a dynamic, multi-channel digital strategy, we have brought the enthusiasm of Torino Comics directly into the homes of thousands of enthusiasts around the world, creating a lasting bond between the event and its global community.

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01
IDEATION

A multichannel strategy

After a careful analysis of the multifaceted target of the event, we identified dedicated columns for each segment and differentiated the social publication channels.

Thanks to the multi-channel strategy adopted, we brought Torino Comics' communication to the main social platforms and, through a continuous editorial plan, we carried the emotions experienced at the fair well beyond the end of the fair, continuously updating social profiles with content that is always in line with new trends.

02
PRODUCTION

Double content production

Divided into production and post-production teams, we have captured every nuance of Torino Comics: putting in place all the professionalism of the Production department for content suitable for press and professional use and the agility of the Social Content Production department for the creation of all the content suitable for the live story of the event and the maintenance of social pages for the months to come.

From game sessions to cosplay competitions, our presence on the field allowed us to document the event with agility, offering “live” content that kept the community constantly updated.

03
DISTRIBUTION

A record-breaking fair

Thanks to a meticulously planned multi-channel advertising campaign, we amplified the reach of the event far beyond expectations. Targeted creativity for each thematic area combined with a detailed analysis of performance, have guaranteed the achievement and exceeding of the set objectives, culminating in a record of 65,000 tickets sold.

The basis of our success lies in a well-thought-out strategy capable of adapting and growing in response to the feedback and data collected. From the launch to the final development of the campaigns, every action was guided by the desire to maximize impact and engagement.

Follow the Torino Comics social channels to be always updated* on the world of POP culture!

Instagram | Facebook | TikTok

0
1
01
IDEATION

A multichannel strategy

After a careful analysis of the multifaceted target of the event, we identified dedicated columns for each segment and differentiated the social publication channels.

Thanks to the multi-channel strategy adopted, we brought Torino Comics' communication to the main social platforms and, through a continuous editorial plan, we carried the emotions experienced at the fair well beyond the end of the fair, continuously updating social profiles with content that is always in line with new trends.

02
PRODUCTION

Double content production

Divided into production and post-production teams, we have captured every nuance of Torino Comics: putting in place all the professionalism of the Production department for content suitable for press and professional use and the agility of the Social Content Production department for the creation of all the content suitable for the live story of the event and the maintenance of social pages for the months to come.

From game sessions to cosplay competitions, our presence on the field allowed us to document the event with agility, offering “live” content that kept the community constantly updated.

03
DISTRIBUTION

A record-breaking fair

Thanks to a meticulously planned multi-channel advertising campaign, we amplified the reach of the event far beyond expectations. Targeted creativity for each thematic area combined with a detailed analysis of performance, have guaranteed the achievement and exceeding of the set objectives, culminating in a record of 65,000 tickets sold.

The basis of our success lies in a well-thought-out strategy capable of adapting and growing in response to the feedback and data collected. From the launch to the final development of the campaigns, every action was guided by the desire to maximize impact and engagement.

Follow the Torino Comics social channels to be always updated* on the world of POP culture!

Instagram | Facebook | TikTok

0
1
2
01
IDEATION

A multichannel strategy

After a careful analysis of the multifaceted target of the event, we identified dedicated columns for each segment and differentiated the social publication channels.

Thanks to the multi-channel strategy adopted, we brought Torino Comics' communication to the main social platforms and, through a continuous editorial plan, we carried the emotions experienced at the fair well beyond the end of the fair, continuously updating social profiles with content that is always in line with new trends.

0
2
02
PRODUCTION

Double content production

Divided into production and post-production teams, we have captured every nuance of Torino Comics: putting in place all the professionalism of the Production department for content suitable for press and professional use and the agility of the Social Content Production department for the creation of all the content suitable for the live story of the event and the maintenance of social pages for the months to come.

From game sessions to cosplay competitions, our presence on the field allowed us to document the event with agility, offering “live” content that kept the community constantly updated.

GALLERY

Torino Comics

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