Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
The collaboration between Simpol. the reactive agency and Birra Peroni continues. A new project full of challenges: the creation of 13 reels for social use. But how can you convey all the brand's Italianness in short video reels?
The challenge was to convey the essence of Birra Peroni and its entire Italian soul through short video reels, capturing the atmosphere of joy and conviviality that characterizes the people of the Bel Paese without falling into clichés.
We have created several reels for social use full of group activities, adopting a simple and convivial style capable of transmitting all the joy of spending quality time with loved ones and friends.
Each reel has been designed to encompass a variety of models and locations, gaining significance through the portrayal of diverse scenarios: ranging from a convivial dinner to the celebration of a soccer match, from the inaugural dinner following a relocation to a rendezvous at the bar with old friends.
The development of the social reels involved extensive work during the pre-production phase, requiring the collaboration of various professionals: moodboard creation, location scouting, model and outfit selection, set design, and prop sourcing, all coordinated at Simpol. as well as production and editing.
Each reel has been meticulously created to ensure variety and engagement, characterized by a visual style that captures the essence of the Birra Peroni brand and its commitment to unite people through genuine moments of sharing
The outcome consists of 13 off-season reels, suitable for year-round social use in alignment with important events or anniversaries, thereby expanding the brand's online presence and establishing meaningful connections with the audience
Each reel has been designed to encompass a variety of models and locations, gaining significance through the portrayal of diverse scenarios: ranging from a convivial dinner to the celebration of a soccer match, from the inaugural dinner following a relocation to a rendezvous at the bar with old friends.
The development of the social reels involved extensive work during the pre-production phase, requiring the collaboration of various professionals: moodboard creation, location scouting, model and outfit selection, set design, and prop sourcing, all coordinated at Simpol. as well as production and editing.
Each reel has been meticulously created to ensure variety and engagement, characterized by a visual style that captures the essence of the Birra Peroni brand and its commitment to unite people through genuine moments of sharing
The outcome consists of 13 off-season reels, suitable for year-round social use in alignment with important events or anniversaries, thereby expanding the brand's online presence and establishing meaningful connections with the audience
Each reel has been designed to encompass a variety of models and locations, gaining significance through the portrayal of diverse scenarios: ranging from a convivial dinner to the celebration of a soccer match, from the inaugural dinner following a relocation to a rendezvous at the bar with old friends.
The development of the social reels involved extensive work during the pre-production phase, requiring the collaboration of various professionals: moodboard creation, location scouting, model and outfit selection, set design, and prop sourcing, all coordinated at Simpol. as well as production and editing.
Each reel has been meticulously created to ensure variety and engagement, characterized by a visual style that captures the essence of the Birra Peroni brand and its commitment to unite people through genuine moments of sharing
