Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
Peroni stands out not only for its excellent beer but also for being a forerunner in corporate well-being and welfare. Faced with the constant change in the labor market and the need to attract new talent, how have you updated your image to highlight your commitment to employees?
Our goal was twofold: to effectively communicate the values of Birra Peroni to an audience of potential new collaborators, diversified between young recent graduates and professionals, and to stand out in a crowded labor market. We had to convince potential new employees why working at Peroni was the best choice for their future and work well-being.
Through direct testimonies from employees, we have created a series of videos that sincerely and directly explore the reasons why Birra Peroni represents an ideal work environment. This content was distributed through LinkedIn and online advertising campaigns, aimed at renewing Peroni's corporate image as a leader in welfare and wellbeing.
To highlight the strengths of working at Birra Peroni, we have collaborated with the HR team to select the key issues of welfare and corporate well-being. The new headquarters in Rome, with its innovative and unconventional spaces, has become the perfect setting for transmitting our message, showing that the work environment can be as stimulating as the benefits offered.
Our team dedicated an intense day to the production of eight video contents and several corporate photos, paying particular attention to the visual quality and authenticity of the testimonials.
The videos have been adapted into two formats: a short and impactful trailer for ADV campaigns on Meta platforms, and a larger version for more information on LinkedIn and a dedicated landing page. This multiformat approach has guaranteed maximum visibility and interaction with the target, allowing potential candidates to immerse themselves in the values and culture of Birra Peroni.
To highlight the strengths of working at Birra Peroni, we have collaborated with the HR team to select the key issues of welfare and corporate well-being. The new headquarters in Rome, with its innovative and unconventional spaces, has become the perfect setting for transmitting our message, showing that the work environment can be as stimulating as the benefits offered.
Our team dedicated an intense day to the production of eight video contents and several corporate photos, paying particular attention to the visual quality and authenticity of the testimonials.
The videos have been adapted into two formats: a short and impactful trailer for ADV campaigns on Meta platforms, and a larger version for more information on LinkedIn and a dedicated landing page. This multiformat approach has guaranteed maximum visibility and interaction with the target, allowing potential candidates to immerse themselves in the values and culture of Birra Peroni.
To highlight the strengths of working at Birra Peroni, we have collaborated with the HR team to select the key issues of welfare and corporate well-being. The new headquarters in Rome, with its innovative and unconventional spaces, has become the perfect setting for transmitting our message, showing that the work environment can be as stimulating as the benefits offered.
Our team dedicated an intense day to the production of eight video contents and several corporate photos, paying particular attention to the visual quality and authenticity of the testimonials.
