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Simpl. the reactive agency takes Ligier to conquer Gen Z in the most anticipated concert of the summer, LOVE ME
How can we ride through a golden period for brand sales like the end of school, while celebrating with the target audience and being a promoter of social values, change and sustainability?
Ligier is committed to sustainable mobility through its Myli electric range, while Love Mi encourages social awareness and positive change through music and art. This authentic partnership, which reflects the shared values of both brands, carries forward a message of social commitment and sustainability.
We offered the entire Ligier social community the opportunity to experience LOVE MI, the most anticipated concert of the summer, featuring the best Italian artists. As an official partner of the event, Ligier has therefore aligned with sustainability, helping to support fundraising for the Andrea Tudisco Association, a foundation dedicated to protecting the health rights of younger patients.
Numerous activities were carried out with LOVE MI, ranging from social activations to acquire an exclusive VIP PASS, to amplification efforts with talents. These included TikTok interviews with concert participants on topics relevant to Gen Z, monitoring of the Myli commercial during rehearsal days and the live broadcast of the concert, creation of an aftermovie video, and brand positioning across all official communication materials for the concert.
All of these efforts were documented through photo and video content produced by Simpol's internal production department.
The charity concert was held in the spectacular Piazza del Duomo, drawing a crowd of over 20 thousand people. It was broadcast live on Italia 1 and streamed on Mediaset Infinity and Radio 105. The live TV broadcast achieved a 22.5% share among viewers aged 15 to 34, while the 500+ articles published about the concert truly attest to the project's enormous success.
Thanks to this partnership, Ligier has expanded its awareness and deepened its connection with its audience, showcasing its commitment not only to sustainable mobility but also to social awareness and positive change.
We offered the entire Ligier social community the opportunity to experience LOVE MI, the most anticipated concert of the summer, featuring the best Italian artists. As an official partner of the event, Ligier has therefore aligned with sustainability, helping to support fundraising for the Andrea Tudisco Association, a foundation dedicated to protecting the health rights of younger patients.
Numerous activities were carried out with LOVE MI, ranging from social activations to acquire an exclusive VIP PASS, to amplification efforts with talents. These included TikTok interviews with concert participants on topics relevant to Gen Z, monitoring of the Myli commercial during rehearsal days and the live broadcast of the concert, creation of an aftermovie video, and brand positioning across all official communication materials for the concert.
All of these efforts were documented through photo and video content produced by Simpol's internal production department.
The charity concert was held in the spectacular Piazza del Duomo, drawing a crowd of over 20 thousand people. It was broadcast live on Italia 1 and streamed on Mediaset Infinity and Radio 105. The live TV broadcast achieved a 22.5% share among viewers aged 15 to 34, while the 500+ articles published about the concert truly attest to the project's enormous success.
Thanks to this partnership, Ligier has expanded its awareness and deepened its connection with its audience, showcasing its commitment not only to sustainable mobility but also to social awareness and positive change.
We offered the entire Ligier social community the opportunity to experience LOVE MI, the most anticipated concert of the summer, featuring the best Italian artists. As an official partner of the event, Ligier has therefore aligned with sustainability, helping to support fundraising for the Andrea Tudisco Association, a foundation dedicated to protecting the health rights of younger patients.
Numerous activities were carried out with LOVE MI, ranging from social activations to acquire an exclusive VIP PASS, to amplification efforts with talents. These included TikTok interviews with concert participants on topics relevant to Gen Z, monitoring of the Myli commercial during rehearsal days and the live broadcast of the concert, creation of an aftermovie video, and brand positioning across all official communication materials for the concert.
All of these efforts were documented through photo and video content produced by Simpol's internal production department.
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