Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
The audience passionate about Ligier minicars is at the center of a complete social media management strategy: in addition to the creation of impactful content, we also deal with distribution on Meta and TikTok with ad hoc strategies, publications, moderations and monthly reports for 360° management.
With the inclusion of electric models in the range, the target went from 2 to 3 categories: If until 2023 our goal was to hit GEN Z kids and reassure their parents, the electric range opened the market to a new target, consisting of Millennials and GEN X interested in electric mobility in the city.
The greater the number of shootings carried out during the year, the lower the risk of publishing content lagging behind the trends. Through the creation of many seasonal shoots aimed at various social networks, we have embraced every single possibility: from TikTok content shot with a smartphone, to the more professional photo to show the forty-year-old in his career the style and advantages of owning an Electric Ligier.
Photos, videos, TikTok, each with their specific content published exactly where they can see it. In addition to the study of the contents, in fact, we have also taken care of their distribution entirely, which starts from social networks to arrive at each dealer's salon.
This year's social strategy sees Ligier position itself as a “people-driven brand” in which the goal is to travel to the future, moving from an automotive brand to an authentic people-driven experience, where every journey becomes a chapter of human connections and unforgettable stories.
For this reason, we have adopted an original communication style suitable for each manned platform, where the power of the word is used both as a means to excite and as a means to be concrete and transparent.
As a result, even all content creation has undergone a profound change: while on the one hand we have kept the attention to detail and the seasonality of the content produced unchanged, on the other hand we have implemented the creation of content aimed at brand activism, riding the wave of real time marketing events.
To be able to reach each of the targets identified by the new strategy, the shootings were carried out at different times of the year, so as to best represent the publication season.
In this phase, team strategy and team production work closely together to produce content that is always updated with current trends.
The totality of the contents created in this way has been declined in the format most suitable for each social network: Instagram, Facebook, TikTok and YouTube of the brand but also for the social channels of the entire Italian commercial network, which has more than 80 stores throughout the country.
To crown the entire social management, the conception, production and management of dedicated ADVs, activated at different times of the year to increase sales and have a return in terms of awareness and engagement, could not be missing.
This year's social strategy sees Ligier position itself as a “people-driven brand” in which the goal is to travel to the future, moving from an automotive brand to an authentic people-driven experience, where every journey becomes a chapter of human connections and unforgettable stories.
For this reason, we have adopted an original communication style suitable for each manned platform, where the power of the word is used both as a means to excite and as a means to be concrete and transparent.
As a result, even all content creation has undergone a profound change: while on the one hand we have kept the attention to detail and the seasonality of the content produced unchanged, on the other hand we have implemented the creation of content aimed at brand activism, riding the wave of real time marketing events.
To be able to reach each of the targets identified by the new strategy, the shootings were carried out at different times of the year, so as to best represent the publication season.
In this phase, team strategy and team production work closely together to produce content that is always updated with current trends.
The totality of the contents created in this way has been declined in the format most suitable for each social network: Instagram, Facebook, TikTok and YouTube of the brand but also for the social channels of the entire Italian commercial network, which has more than 80 stores throughout the country.
To crown the entire social management, the conception, production and management of dedicated ADVs, activated at different times of the year to increase sales and have a return in terms of awareness and engagement, could not be missing.
This year's social strategy sees Ligier position itself as a “people-driven brand” in which the goal is to travel to the future, moving from an automotive brand to an authentic people-driven experience, where every journey becomes a chapter of human connections and unforgettable stories.
For this reason, we have adopted an original communication style suitable for each manned platform, where the power of the word is used both as a means to excite and as a means to be concrete and transparent.
As a result, even all content creation has undergone a profound change: while on the one hand we have kept the attention to detail and the seasonality of the content produced unchanged, on the other hand we have implemented the creation of content aimed at brand activism, riding the wave of real time marketing events.
To be able to reach each of the targets identified by the new strategy, the shootings were carried out at different times of the year, so as to best represent the publication season.
In this phase, team strategy and team production work closely together to produce content that is always updated with current trends.
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