Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
How can an electric minicar brand like Ligier capture the essence of a generation in constant motion and transform it into a powerful message?
A dual challenge: to create a genuine dialogue between young people and the brand, to transform a product into a symbol of hope and aspiration.
We wanted Myli to become more than a car: a traveling message that would bring the voice of GenZ to the streets of Italy.
Through an influencer marketing campaign that runs throughout the year, we have joined forces with well-known GenZ faces such as Nicky Passarella, Martina Socrate and Nikola Greku, decorating Myli with the thoughts and words of young people and transforming it into a living manifesto of their dreams.
The concept “We give voice to GenZ” was the common thread that guided every phase of the campaign, from the selection of influencers to the choice of locations. The interviews and debates provided authentic content capable of reflecting the true voices of young people, making each stage a unique and significant event.
Between a smile, a note and an interview, the main themes of GenZ were addressed in debates and exchanges of opinions between talent and young representatives of GenZ, culminating in the posting of written thoughts on Myli.
Each activation with influencers was followed by a physical activation on the streets of Milan, Turin and Rome with the aim of involving people of different ages and deepening their opinions through TikTok interviews to amplify the reach of the message.
After careful strategic and content planning, our internal production team took care of documenting all the activity with the best equipment in the sector.
The strategy focused on a winning combination of physical and digital activations.
The influence of the chosen talents and the visual power of Myli covered with messages have generated an echo on social media, amplifying the reach of the campaign and the topics covered.
The three strategic moments for the sales of the product - end and beginning of school and Christmas season - were the perfect stage for the creation and publication of social campaigns.
The concept “We give voice to GenZ” was the common thread that guided every phase of the campaign, from the selection of influencers to the choice of locations. The interviews and debates provided authentic content capable of reflecting the true voices of young people, making each stage a unique and significant event.
Between a smile, a note and an interview, the main themes of GenZ were addressed in debates and exchanges of opinions between talent and young representatives of GenZ, culminating in the posting of written thoughts on Myli.
Each activation with influencers was followed by a physical activation on the streets of Milan, Turin and Rome with the aim of involving people of different ages and deepening their opinions through TikTok interviews to amplify the reach of the message.
After careful strategic and content planning, our internal production team took care of documenting all the activity with the best equipment in the sector.
The strategy focused on a winning combination of physical and digital activations.
The influence of the chosen talents and the visual power of Myli covered with messages have generated an echo on social media, amplifying the reach of the campaign and the topics covered.
The three strategic moments for the sales of the product - end and beginning of school and Christmas season - were the perfect stage for the creation and publication of social campaigns.
The concept “We give voice to GenZ” was the common thread that guided every phase of the campaign, from the selection of influencers to the choice of locations. The interviews and debates provided authentic content capable of reflecting the true voices of young people, making each stage a unique and significant event.
Between a smile, a note and an interview, the main themes of GenZ were addressed in debates and exchanges of opinions between talent and young representatives of GenZ, culminating in the posting of written thoughts on Myli.
Each activation with influencers was followed by a physical activation on the streets of Milan, Turin and Rome with the aim of involving people of different ages and deepening their opinions through TikTok interviews to amplify the reach of the message.
After careful strategic and content planning, our internal production team took care of documenting all the activity with the best equipment in the sector.
