Brand strategy development
Brand Identity
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After 15 years, the Lindt stores change their look and Simpol. the reactive agency is called upon to document the creation of the prototype of the Lindt stores of the future.
Lindt is a brand known by everyone for its delicacy. The challenge was to best describe the total renovation of a Lindt store, transmitting the essence of the brand through the voices of the protagonists.
We documented every operational phase of the restructuring process to produce a documentary that narrates this significant innovation, providing the audience with an intimate insight into the world of Lindt chocolate.
The documentary offers a unique opportunity to experience the store's transformation process up close, showing behind the scenes and involving the public in the experience. True and authentic testimonials from store employees also help amplify the message and the scope of the change.
The Simpol. the reactive agency team proved to be super responsive, tackling 4 days of shooting and 2500 km traveled to reach the construction site of the new Lindt Chocolate Shop. In fact, he had very little time available to carry out the 9 interviews in the video, corresponding only to the workers' mid-morning breaks to avoid environments that are too noisy!
Thanks to the collaboration with Lindt, we were able to convey the enthusiasm and commitment behind this important transformation, offering the public an engaging and exciting experience.
The documentary offers a unique opportunity to experience the store's transformation process up close, showing behind the scenes and involving the public in the experience. True and authentic testimonials from store employees also help amplify the message and the scope of the change.
The Simpol. the reactive agency team proved to be super responsive, tackling 4 days of shooting and 2500 km traveled to reach the construction site of the new Lindt Chocolate Shop. In fact, he had very little time available to carry out the 9 interviews in the video, corresponding only to the workers' mid-morning breaks to avoid environments that are too noisy!
Thanks to the collaboration with Lindt, we were able to convey the enthusiasm and commitment behind this important transformation, offering the public an engaging and exciting experience.
The documentary offers a unique opportunity to experience the store's transformation process up close, showing behind the scenes and involving the public in the experience. True and authentic testimonials from store employees also help amplify the message and the scope of the change.
The Simpol. the reactive agency team proved to be super responsive, tackling 4 days of shooting and 2500 km traveled to reach the construction site of the new Lindt Chocolate Shop. In fact, he had very little time available to carry out the 9 interviews in the video, corresponding only to the workers' mid-morning breaks to avoid environments that are too noisy!
