Brand strategy development
Brand Identity
Copywriting
Graphic Design
Video & Spot Production
Photo Shootings
Motion graphic, VFX, 3D
Influencer Marketing
Web development
Event organization and live story telling
Out of Home (OOH) campaigns
Sponsorships
The biggest event for professionals in the Horeca sector in North-West Italy, comes to Lingotto Fiere, GL events entrusts us with the launch of the first edition through social communication and the creation of pre-, live and post-event content. How did we bring in 11,000 new visitors?
Objective: to create an attractive image for an unprecedented new event, arousing interest among exhibitors and visitors in the Horeca sector and stimulating them to explore the entire menu.
We have developed a strategy focused on the uniqueness of the event and on the excellence of its proposal in the Piedmontese territory, with the aim of creating a strong and distinctive social identity using a mix of high-quality visual content that reflects the spirit of the event and its appeal to the target audience. In addition, we have implemented targeted advertising campaigns on the territory to increase the visibility of the event and attract a qualified audience.
We have identified two essential key profiles for our sector: exhibitors and visitors. After an in-depth analysis of their needs and expectations, we have developed personalized social and advertising strategies for the B2B audience. For exhibitors, we have highlighted networking opportunities to foster new collaborations and increase sales. For visitors, we focused on discovering the quality of the Piedmontese territory, offering suggestions to boost their business. This phase included pre-production and planning of live and maintenance content, in order to narrate the event in the most effective way possible.
Our strategy team and production team collaborate to ensure unique live coverage of the event, transmitting the atmosphere and energy in real time through daily professional photos and video recaps and social interviews with guests and partners.
Thanks to an engaging storytelling, we kept the public's interest alive at all times of the fair.
But we didn't stop there: we produced the extra material for the next two months of social dissemination to thank all the participants and stimulate desire for the next editions.
The entire management of social media has included the design, production and management of targeted advertising campaigns, activated in conjunction with the event in order to increase awareness throughout Northern Italy.
Considering that Horeca is a B2B event, the campaigns have been studied and designed to involve an audience closely related to the reference sector. This has been made possible through prospecting and retargeting activities, which have been carefully monitored and optimized in order to improve campaign performance. Thanks to this approach, from concept to dissemination, we were able to obtain excellent results for GL events, the company organizing the event, thus bringing a total of 11,000 B2B visitors.
We have identified two essential key profiles for our sector: exhibitors and visitors. After an in-depth analysis of their needs and expectations, we have developed personalized social and advertising strategies for the B2B audience. For exhibitors, we have highlighted networking opportunities to foster new collaborations and increase sales. For visitors, we focused on discovering the quality of the Piedmontese territory, offering suggestions to boost their business. This phase included pre-production and planning of live and maintenance content, in order to narrate the event in the most effective way possible.
Our strategy team and production team collaborate to ensure unique live coverage of the event, transmitting the atmosphere and energy in real time through daily professional photos and video recaps and social interviews with guests and partners.
Thanks to an engaging storytelling, we kept the public's interest alive at all times of the fair.
But we didn't stop there: we produced the extra material for the next two months of social dissemination to thank all the participants and stimulate desire for the next editions.
The entire management of social media has included the design, production and management of targeted advertising campaigns, activated in conjunction with the event in order to increase awareness throughout Northern Italy.
Considering that Horeca is a B2B event, the campaigns have been studied and designed to involve an audience closely related to the reference sector. This has been made possible through prospecting and retargeting activities, which have been carefully monitored and optimized in order to improve campaign performance. Thanks to this approach, from concept to dissemination, we were able to obtain excellent results for GL events, the company organizing the event, thus bringing a total of 11,000 B2B visitors.
We have identified two essential key profiles for our sector: exhibitors and visitors. After an in-depth analysis of their needs and expectations, we have developed personalized social and advertising strategies for the B2B audience. For exhibitors, we have highlighted networking opportunities to foster new collaborations and increase sales. For visitors, we focused on discovering the quality of the Piedmontese territory, offering suggestions to boost their business. This phase included pre-production and planning of live and maintenance content, in order to narrate the event in the most effective way possible.
Our strategy team and production team collaborate to ensure unique live coverage of the event, transmitting the atmosphere and energy in real time through daily professional photos and video recaps and social interviews with guests and partners.
Thanks to an engaging storytelling, we kept the public's interest alive at all times of the fair.
But we didn't stop there: we produced the extra material for the next two months of social dissemination to thank all the participants and stimulate desire for the next editions.
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